Mobile advertising network, InMobi, yesterday launched a new product aimed at providing real time analytics and allow advertisers to measure multiple conversions on either mobile web or app campaigns across all advertising networks and publishers. The new mobile conversion tracking platform, InMobi AdTracker, is touted to be “completely free to integrate and use.” This is possible because it is not reliant on unique device identifiers (UDID).
In a press release, the Vice President of Products at InMobi, Chandrashekhar Vattikuti is quoted saying that the new tracking platform will offer long term benefits to both advertisers and publishers as it provides real time feedback thus reliable and accurate insights into mobile campaigns being run by an ad network. He adds that InMobi AdTracker primarily uses browser cookies to track conversions across applications and the mobile web. It also employs the use of ODIN1 and market referrer tracking technologies for app download campaigns. Such combined technologies give InMobi AdTracker an edge making it very accurate.
Image courtesy: InMobi Website