NOTE: This article was due last week but was delayed due to some technical hitches. For example the iPad herein referred to was unveiled by Apple and is named “The New iPad”. Enjoy reading about the new Google Play.
Google being the attention seeking queen that it is decided to put away the attention the Apple event that is expected to be the official launch of the much touted iPad 3 or iPad HD as the blogosphere is buzzing about it, and rolled out changes aimed at unifying its various offerings (multimedia content) on online by rolling out Google Play.
Google Play, will now be the centralized hub where all previous services like the Android Market, the Google eBookStore and Google Music will come under one roof. This is an effort to capitalize on the 350 million plus Gmail account holders who have always used either one or two of Google’s services but have thus far not been able to access a unifid portal or hub to access core services like apps, book and movie rentals and purchases and above all music downloads. Google Play is out to do that.
Google play will allow users access to the over 450,000 applications (and still growing) Previously found on the Android Market, just like Google Music it will aslo allow users to store upto 20,000 songs, browse one of the largest collections of ebooks and allow movie rentals. As expected, Google Play is cloud based. The multimedia services that have been included in the new “hub” will be renamed to Google Play Music (Google Music) and Google Play Movies whereas Android Market and the Google eBookStore will be Google Play Store and Google Play Books respectively.
The new (or not so new) service was announced in a blogpost by Google’s Director of Digital Content, Jamie Rosenburg.
The service is already live on the Google Play website and will subsequently roll out to Android devices in coming days.
I believe Google’s decision has been buoyed by the successes of other similar integrated hubs like the iTunes Store and Amazon which have integrated all product offerings under one roof.
Though Google is promising the Android app in a few days, grab it here, test and share the experience.